Open market overview

What do you want to change or procure?

Search by challenge, solution, provider or a specific term.

3,737 observed publications2,130 normalised providers27 portals

Technology in its regional context

Explore cities, regions and events

What shapes a place? Which providers and applications matter there? Regional reports connect local characteristics with technology, companies and documented projects.

Exhibition directory · Essen

eWorld · 798 exhibitors

E-world 2027 · 16–18 February 2027

Explore the energy sector through companies and locations: exhibitor profiles, cities, countries, halls and stands with direct source links.

View all exhibitors

Exhibitor data: 26 October 2026. Participation and stand details come from the supplied export and have not been reconfirmed live.

New entry point · Tasks and industries

Explore functions and related solutions

Start with ten business functions in the energy industry. Task profiles and related solution topics, with room for further industries.

Translation notice: German catalogue text is translated automatically. Content that is already published in English retains its original title. The directly linked original source remains authoritative.

12 impact areas

Where should a solution have an impact?

Impact areas describe real systems. They are more stable than trends and broader than individual industries.

5,139 knowledge items are classified. 721 have been editorially reviewed; 4,418 still require staged quality assurance or a status decision.

Taxonomy · 136 knowledge items

Trade and consumption

All 3,737 observed content pieces are now classified within the SmartTech structure. 721 offerings have been editorially reviewed; all other classifications remain transparently marked as automatic pending quality assurance. The 77 reference items and additional curated sources are retained.

34 matching knowledge items
ObservedPre-structured · 85
Information resource

Google Cloud (S)

The real-world impact of AI agents on Customer Experience by Google Cloud

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedPre-structured · 83
Information resource

Snowflake (T)

The Modern Marketing Data Stack: Your Technology Guide to Unifying, Analytics, and Activating the Data that Powers Amazing Customer Experiences

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedPre-structured · 78
Information resource

Akeneo (T)

E-Commerce study: 43% of Germans want voice assistants when shopping

Machine translated

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedPre-structured · 78
Information resource

Akeneo (T)

Akeneo study: Transparency and product data are the most important currency in commerce

Machine translated

Challenge:
Regulation and transparency

Solution:
Trade, product data or customer experience solution

View classification

ObservedPre-structured · 78
Information resource

Akeneo (T)

KoRo drives omnichannel growth with Akeneo PIM: From D2C online retail to stationary retail

Machine translated

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedPre-structured · 78
Information resource

Akeneo (T)

AI search changes e-commerce: Google loses importance in product discovery and purchasing decisions

Machine translated

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedPre-structured · 72
Information resource

Akeneo (T)

DMEXCO 2026: Akeneo shows how better product data prevents conversion losses

Machine translated

Challenge:
Costs and productivity

Solution:
Trade, product data or customer experience solution

View classification

ObservedPre-structured · 72
Information resource

Akeneo (T)

Akeneo brings product data with AI into implementation

Machine translated

Challenge:
Costs and productivity

Solution:
Trade, product data or customer experience solution

View classification

ObservedPre-structured · 72
Information resource

Akeneo (T)

New partnership: Akeneo and Stripe strengthen companies in AI-based commerce

Machine translated

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedPre-structured · 67
Information resource

Emporix

The Vaillant Group relies on Emporix in international e-commerce

Machine translated

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedPre-structured · 61
Information resource

ScaleCommerce (CR)

Industry in transition: E-Commerce BBQ 2026 relies on exchange instead of alarm mode

Machine translated

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedAutomatically assigned · 86
Information resource

SAP (T)

One consensus: The SAP Commerce Cloud report from Trust Radius

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedAutomatically assigned · 86
Information resource

SAP (T)

Thousands of customers. A consensus. The SAP Commerce Cloud report from TrustRadius

Machine translated

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedAutomatically assigned · 79
Information resource

Samsung Electronics

Europe: Premium Retail Industry Trend Report

Machine translated

Challenge:
Costs and productivity

Solution:
Trade, product data or customer experience solution

View classification

ObservedAutomatically assigned · 76
Information resource

TLC Worldwide Germany (S)

Retail Loyalty Rethinking - A Global Lookbook with Examples of Success from Retail

Machine translated

Challenge:
Costs and productivity

Solution:
Trade, product data or customer experience solution

View classification

ObservedAutomatically assigned · 72
Information resource

Akeneo (T)

OMR Festival: Akeneo Presents Masterclass on Product Data Management and Fast Marketplace Launches

Machine translated

Challenge:
Quality and speed

Solution:
Trade, product data or customer experience solution

View classification

ObservedAutomatically assigned · 72
Information resource

Akeneo (T)

ACP vs. UCP: Why Agentic Commerce is fundamentally changing online commerce

Machine translated

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedAutomatically assigned · 72
Information resource

Akeneo (T)

Akeneo integrates AI agents into product data management

Machine translated

Challenge:
Costs and productivity

Solution:
Trade, product data or customer experience solution

View classification

ObservedAutomatically assigned · 69
Information resource

marken mehrwert – brand added value

Retail Partner Programs Strengthen Marketing, Sales and Service

Machine translated

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedAutomatically assigned · 68
Information resource

Emporix

SAP Hybris Support End: Why Companies Should Now Rethink Their Commerce Strategy

Machine translated

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedAutomatically assigned · 64
Information resource

Algolia

Algolia at OMR 2026: Agent AI for Search, Discovery and Commerce

Machine translated

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedAutomatically assigned · 63
Information resource

Wellstar-Packaging

Wellstar-Packaging GmbH at the E-Commerce Berlin Expo 2026

Machine translated

Challenge:
Turnover and growth

Solution:
Trade, product data or customer experience solution

View classification

ObservedAutomatically assigned · 62
Information resource

Emporix

Emporix grows strongly and positions new platform generation for automated B2B trading

Machine translated

Challenge:
Quality and speed

Solution:
Trade, product data or customer experience solution

View classification

Active

Observed

Publications systematically captured from defined portals.

Prepared

Curated

Original sources added selectively when they close an identifiable knowledge gap.

Later

Community

Traceable contributions with a disclosed role and verifiable provenance.

Market monitoring 2026

Original publications

3,737 results

fully taxonomically classified

SmartTech · Open orientation in the B2B technology market

Direct original references · no lead marketing · Scoring 0.2