Open market overview

What do you want to change or procure?

Search by challenge, solution, provider or a specific term.

3,737 observed publications2,130 normalised providers27 portals

Technology in its regional context

Explore cities, regions and events

What shapes a place? Which providers and applications matter there? Regional reports connect local characteristics with technology, companies and documented projects.

Exhibition directory · Essen

eWorld · 798 exhibitors

E-world 2027 · 16–18 February 2027

Explore the energy sector through companies and locations: exhibitor profiles, cities, countries, halls and stands with direct source links.

View all exhibitors

Exhibitor data: 26 October 2026. Participation and stand details come from the supplied export and have not been reconfirmed live.

New entry point · Tasks and industries

Explore functions and related solutions

Start with ten business functions in the energy industry. Task profiles and related solution topics, with room for further industries.

Translation notice: German catalogue text is translated automatically. Content that is already published in English retains its original title. The directly linked original source remains authoritative.

12 impact areas

Where should a solution have an impact?

Impact areas describe real systems. They are more stable than trends and broader than individual industries.

5,139 knowledge items are classified. 721 have been editorially reviewed; 4,418 still require staged quality assurance or a status decision.

Taxonomy · 111 knowledge items

Media and the public sphere

All 3,737 observed content pieces are now classified within the SmartTech structure. 721 offerings have been editorially reviewed; all other classifications remain transparently marked as automatic pending quality assurance. The 77 reference items and additional curated sources are retained.

Newsrooms, publishing, broadcasting, social media, communities and the digital public sphere. Classification follows the subject and use case of the content.

Channel filters describe the use case, not the website where a source was published. Knowledge items may appear in several media areas. Areas without classified content remain visible.

22 matching knowledge items
ObservedAutomatically assigned · 62
Information resource

Trendos

Trendos: New free tool measures brand visibility in AI search engines

Challenge:
Costs and productivity

Solution:
Media analysis and impact measurement

View classification

ObservedAutomatically assigned · 59
Information resource

PRaiSense / JETZT [PR] – Media & News Specialists

New AI media relevance analysis assesses media reporting opportunities of press texts for the first time

Machine translated

Challenge:
Costs and productivity

Solution:
Media analysis and impact measurement

View classification

ObservedAutomatically assigned · 58
Information resource

Many Minds Group

Influencer Performance Study 2026: 43 percent buy on recommendation, trust remains the key and AI reaches its limits

Machine translated

Challenge:
Costs and productivity

Solution:
Media analysis and impact measurement

View classification

ObservedAutomatically assigned · 55
Information resource

ADENION GmbH / Blog2Social

71 million social media users in Germany

Challenge:
Costs and productivity

Solution:
Media analysis and impact measurement

View classification

ObservedAutomatically assigned · 55
Information resource

ADENION GmbH / Blog2Social

Social Media Ranking 2026: Facebook remains global leader

Machine translated

Challenge:
Costs and productivity

Solution:
Media analysis and impact measurement

View classification

ObservedAutomatically assigned · 55
Information resource

JETZT-PR.de

New method for press releases: PRaiSense combines media relevance, Google News and AI systems

Machine translated

Challenge:
Costs and productivity

Solution:
Media analysis and impact measurement

View classification

CuratedEditorial review
Product and solution overview

Althaller Communication

AlthallerAssist: AI assistance for B2B communication and social media

Machine translated

Challenge:
Personnel and skills

Solution:
AI assistance for B2B communication and social media strategy

View classification

CuratedEditorial review
Product and solution overview

matelso

matelso: Call tracking and communication-based lead management

Machine translated

Challenge:
Turnover and growth

Solution:
Call tracking and communication-based lead management

View classification

ObservedPre-structured
Whitepaper

matelso

Communication-based lead management for marketing and sales

Machine translated

Challenge:
Turnover and growth

Solution:
Call tracking and communication-based lead management

View classification

CuratedEditorial review
Product and solution overview

SpaceXAI

Grok X Search: research posts, users and discussions on X

Machine translated

Challenge:
Costs and productivity

Solution:
AI-assisted research of X content

View classification

CuratedEditorial review
Study

Althaller Communication

B2B Social Media Study 2026/27: Management Summary

Machine translated

Challenge:
Quality and speed

Solution:
Study-based B2B social-media benchmarking

View classification

ObservedPre-structured
Trade article

Althaller Communication

B2B Social Media Study: AI governance becomes a maturity test

Machine translated

Challenge:
Quality and speed

Solution:
Study-based social media strategy and organisational maturity

View classification

ObservedPre-structured
Trade article

Althaller Communication

Social media and AI become integral to corporate communication

Machine translated

Challenge:
Quality and speed

Solution:
Study-based social media strategy and organisational maturity

View classification

ObservedPre-structured
Trade article

Althaller Communication

B2B social media becomes an organisational responsibility

Machine translated

Challenge:
Quality and speed

Solution:
Study-based social media strategy and organisational maturity

View classification

ObservedPre-structured
Trade article

Althaller Communication

B2B communication: social media becomes a management responsibility

Machine translated

Challenge:
Quality and speed

Solution:
Study-based social media strategy and organisational maturity

View classification

ObservedPre-structured
Trade article

Althaller Communication

Integration becomes a maturity factor in B2B social media communication

Machine translated

Challenge:
Quality and speed

Solution:
Study-based social media strategy and organisational maturity

View classification

ObservedPre-structured
Interview

Althaller Communication

The dividing line in social media is between strategic and reactive use

Machine translated

Challenge:
Quality and speed

Solution:
Study-based social media strategy and organisational maturity

View classification

ObservedPre-structured
Trade article

Althaller Communication

From AI content to leads: why B2B communication now needs a system

Machine translated

Challenge:
Quality and speed

Solution:
Study-based social media strategy and organisational maturity

View classification

ObservedPre-structured
Guest article

Althaller Communication

LinkedIn as the backbone, YouTube as a knowledge vault: the B2B mix for 2026

Machine translated

Challenge:
Quality and speed

Solution:
Study-based social media strategy and organisational maturity

View classification

ObservedPre-structured
Trade article

Althaller Communication

Quality, AI and focus rather than channel breadth

Machine translated

Challenge:
Quality and speed

Solution:
Study-based social media strategy and organisational maturity

View classification

CuratedEditorial review · 85
Trade article

ITMS

ITMS: public debate and crisis communication

Machine translated

Challenge:
Turnover and growth

Solution:
Early response and consistent crisis communication

View classification

CuratedEditorial review · 85
Solution overview

Tradedoubler

Tradedoubler: tracking technology and integration interfaces

Machine translated

Challenge:
Turnover and growth

Solution:
Marketing attribution and tracking integration

View classification

Active

Observed

Publications systematically captured from defined portals.

Prepared

Curated

Original sources added selectively when they close an identifiable knowledge gap.

Later

Community

Traceable contributions with a disclosed role and verifiable provenance.

Market monitoring 2026

Original publications

3,737 results

fully taxonomically classified

SmartTech · Open orientation in the B2B technology market

Direct original references · no lead marketing · Scoring 0.2