Normalised provider profile

Althaller Communication – Gesellschaft für Marktkommunikation mbH offers AlthallerAssist as its own digital product for B2B communication in the DACH region. The browser-based AI assistant combines support for social media strategy and channel prioritisation with content ideas, draft copy, campaign concepts and decision briefs. It also provides study benchmarks by industry and company size and supports KPI and reporting planning. The provider cites its long-term B2B Social Media study and practical communication experience as the knowledge base. Teams can describe their company context, audiences, tone and resources in dialogue; an inspectable and editable memory feature is intended to retain recurring preferences. The subscription service is available on desktop and smartphones. Selection depends on whether benchmarks fit the organisation, the effort required to maintain context, review of generated drafts and the terms governing data use. German hosting and data protection are described on the product page as provider statements. Althaller also publishes the B2B Social Media Study: the freely accessible management summary of the 16th edition for 2026/27 covers platforms, audiences, resources, budgets, AI applications and organisational maturity. Its 921 respondents were recruited through network and partner contacts; this does not establish representativeness for all B2B businesses. Benchmarking requires assessment of industry, company size, respondent groups and the revised maturity methodology. The separately offered full study is not classified as reviewed. Additional trade publications interpret the 2026/27 and 2025/26 study editions and discuss social media strategy, AI governance and impact measurement. Linked articles disclose study partnerships, press-release sources and access restrictions. Client content is not thereby attributed to Althaller.